Branding is not just how your company looks. It's also how it works. For your audience, it’s personal. They’re counting on your company to be who you promised. They’ll reward you with their loyalty.
You see, we all want to believe. We need what you have to make our lives better, and we’re willing to pay for it. You just have to demonstrate that you can be trusted. That’s branding, and it inspires and activates ambassadors. Your company’s positioning, name, identity, architecture, and promise is our specialty. It includes a visual identity, but it is so much more. At Adam Red we help innovative leaders forge a brand promise that delivers–from strategy to design to execution.
Even when you're doing creative work, process is everything.
Together we develop a vision for the future and a strategy to get there.
We create a visual identity that is interpreted across multiple platforms.
We integrate your goals with ruthless attention to detail for flawless execution.
We test our assumptions and adjust for accuracy. Then, we launch!
You know what you’re doing. You’ve even had some success. However, you’re not where you want to be. Adam Red is here to help you position your brand for growth. We offer a complete package of branding services because we have confidence in the future and humanity’s innate ability to produce something good. We really are the strategic partners you've been needing to position your brand for growth.
No matter the project, we start by examining where you are, where you want to go, and we create a plan to get you there. We ask the key questions using our proprietary V.I.V.I.D.™ Model for growth and development. It's an acronym that stands for Vision, Identity, Voice, Information, and Development. With the answers, we look at what you could do and then narrow it down to exactly what you need to do.
Branding is the centerpiece of every successful company. The ultimate value of a business is in its brand–the name, the mark, the products. No two entities can share an industry, a name, or the exact product. Your brand is your unique identity, and when executed comprehensively throughout your company, it translates into your customer’s experience and relationship with you. At Adam Red, we specialize in comprehensive visual identity systems and product development.
Every company needs a web presence, but your website has to be more than an online brochure. It must be a living, breathing, growing resource for your visitors. At Adam Red, we develop scalable, templated and custom WordPress Content Management Systems (CMS). Our experience includes ecommerce, retail, membership, marketplace, community, consultant, artist, and non-profit sites. We develop effective websites that integrate with your company's processes seamlessly.
Social Media is another must-have for modern businesses. However, how you use it depends greatly on your long-term business objectives. We understand that. Social media makes it possible for you to develop an ongoing relationship with your audience. At Adam Red, we can develop branded social media presence, market your company, products, and events effectively, develop and manage your content calendar, and ultimately drive traffic to your website.
Effective systems are the foundation of business growth, and growth comes from connecting who you are with the audience that needs you most. Like any meaningful relationship, that takes time. In business, you can shorten that cycle by automating your administrative tasks and communication to engage your site visitors and turn them into ambassadors. At Adam Red, we provide inbound, content, and email marketing and customer relationship management (CRM) services to give your brand a foundation for growth.
Video is another modern business tool that cannot be ignored. According to Hubspot, “Enjoyment of video ads increase purchase intent by 97% and brand association by 139%,” “More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years,” and “YouTube reports mobile video consumption rises 100% every year.” Adam Red offers branded video production–from :15 promos to product demos to training videos.
Traditional marketing tells everyone how great you are, while modern marketing shows them, and it's driven by content. According to Joe Pulizzi of Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” At Adam Red, we help you develop, distribute, and publish your unique message.
The sum of your visual identity, product lines, service menu, and systems is your customer’s experience with your brand. At Adam Red, when we talk about creating “experiences”, it starts with your overall brand strategy. However, we can also translate that into specific, intentional events that provide a reciprocal benefit between you and your audience. The goal of marketing is a transaction, but the goal of branding is an experience–a connection. We design and execute branded customer experiences.
Did you notice a theme? It's time to get to work!