Corporate DNA SurveyBranding2021-01-13T21:06:41-05:00 Step 1 of 6 16% Complete Our Corporate DNA SurveyWe are looking forward to speaking with you about how we can help you build your brand. As a strategy-first agency, we use a proprietary Corporate DNA Framework™ that includes four phases and 12 modules. Please complete this Corporate DNA Survey before our first meeting. There are 12 questions with multiple choice answers in the following categories: 1) STRATEGIZE, 2) DESIGN, 3) PRODUCE, and 4) RELEASE. NOTE: After each question, you will also have an opportunity to include any additional comments that you feel will be pertinent. If you cannot provide your answers in one sitting, just click on the Save and Continue Later link below. Contact InformationName* First Last Company Business Address Street Address Address Line 2 City State / Province / Region ZIP / Postal Code AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos IslandsColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicCôte d'IvoireDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (Swaziland)EthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard and McDonald IslandsHoly SeeHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLao People's Democratic RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint MartinSaint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth GeorgiaSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan Mayen IslandsSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUS Minor Outlying IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland Islands Country Business Phone*Business Email* Website Social MediaFacebook Instagram Twitter Youtube Blog OtherClick the plus sign to the right to add additional fields. STRATEGIZETogether we develop a vision for the future and a strategy to get there.1 What do you want to build?* Personal Brand Small Business Corporation Non-Profit Organization Educational Institution Ministry Government Entity 2 What problem are you solving?Select OnePhysical Needs: Safety, Security, & Sense of Well BeingRelational Needs: Love & BelongingEmotional Needs: Sense of PowerPersonal Needs: Self Worth, Confidence, & SatisfactionSpiritual Needs: Fulfillment & Sense of MeaningAdditional Comments3 How are you going to get it done?Select the option(s) below that accurately describe how you do business. Business to Business Direct to Consumer eCommerce Subscription/Retainer Brick & Mortar Additional Comments DESIGNLet's plan the identity and function of what you want to build.4 Who are you trying to reach?Select a customer segment type from the following list.Select OneHabits: Interaction, Engagement, & ExperienceValues: Personality, Attributes, & InterestsTraits: Income, Gender, Age, etc.Location: Climate, Region, & NeighborhoodCompany: Industry, Sales, & SizeAdditional Comments5 What do you have to offer them?Select all that apply. Product or Service Community Guidance Empowerment Instruction Additional Comments6 How will you operate?Select an organizational type from the following list.Select OneHierarchical: Top-Down Chain of CommandHorizontal: Few Levels Requiring Less SupervisionDivisional: Resource Allocation by Product, Location, or MarketMatrix: Cross-Functional for Special ProjectsTeam-Based: Focused On Problem-SolvingNetwork: Open Communication & RelationshipsAdditional Comments PRODUCEWe integrate your goals with ruthless attention to detail for flawless execution.7 What is your brand persona?Select from the following list.Select OneThought Leader: You have unique ideas and ways of communicating.Influencer: You are charismatic and persuasive by example.Presenter: Your represent people & products because of your personality, appearance, and communication skills.Curator: You are the keeper of facts, history, and collections.Champion: You are a perceptive & provocative advocate for the disadvantaged.Additional Comments8 What is your style?Select from the following list.Select OneModernCulturalIndustrialTraditionalInstitutionalAdditional Comments9 How will you present it to them?Select the activities that you currently use. Prospecting Engaging Qualifying Serving Surveying Additional Comments RELEASEWe test our assumptions and adjust for accuracy. Then, we launch!10 What do you have to say to them?Select the communications methods that you either use now or are interested in using. Confirmation Information Warning Error System Additional Comments11 How will you make an impression?Select the areas that are your greatest challenge from the list below. Packaging: Inviting presentation Timeframe: Early or timely delivery Solution: Complete answers Outcomes: Detailed execution Distribution: Convenient or exclusive availability Additional Comments12 How will you cultivate a relationship?Tell us how you create loyalty. Select from the list below. Deliver on promises Survey for satisfaction Support for questions and issues Reward with special benefits Promote additional products and services Additional Comments
