Of course, our favorite (and most challenging) branding project to-date has been our own! We embarked on a name change journey three years ago, and to say it was “hard” is an understatement.
A name has to reflect who you are, communicate your essence, identify you in a crowded marketplace, set you apart in your industry, and be available across the internet without infringing on anyone else’s copyrights and trademarks.
That’s a tall order for any company, but when your business is branding, the bar is even higher. Well, we’re pretty proud of the result. Adam Red as a company name is perfect for a branding agency, and it represents everything that we care about. Learn more here.
With our roots firmly planted in corporate identity, we were giddy about establishing our visual identity with that name.