GWEN WITHERSPOON

Principal & Chief Visionary Officer

Gwen Witherspoon is leveraging over 30 years of experience in design, marketing, branding, retail, coaching, management and development to inspire and train other entrepreneurs. As the originator of the V.I.V.I.D.™ Model for growth and development (which stands for Vision, Identity, Voice, Information, and Development), she uses this proprietary method to teach consistent themes: faith, productivity, and branding. As the Principal and Chief Visionary Officer of Adam Red, a branding agency, she is responsible for God Stalkers–an online Bible study movement, Baudacity–a lifestyle brand of fine crafted jewellery and accessories, Flip Productivity™–a life and action planning system, Vivid Magazine, Vivid Talk™ Radio, Vivid Talk™ LIVE, Vivid Content Lab, and other emerging brands. A love of art, the need to create order, and a genuine belief that she can solve the identity crisis–whether for an individual or a company–has fueled her personal and professional life. She is known for making ideas happen because she has a knack for comprehensive, creative solutions. Her experience has included work with advertising agencies, public relations firms, a national automotive dot com, non-profit faith-based and business organizations, and entrepreneurs. Her roles have ranged from strategic planning, management, operations, training, sales, to execution. She is most passionate about branding–personal and business…not just how an individual, product, or company looks, but how it intrinsically works and why. Her ultimate objective is the opportunity to be herself and utilize every strength to solve a problem, reach a goal, or fulfill a need. Her undergraduate degree is a Bachelor of Arts in Graphic Design with a minor in Journalism from Drake University in Des Moines, Iowa, and she earned her Master of Business Administration from Saint Leo University. However, she likes to say that she is working on her PhD in Google because she is quick to hop online to continue learning whatever she needs to know in the moment. In business, whether in direct or traditional sales, she has consistently received recognition for sales and recruiting success. Personally, she completed a 20-year goal and earned her first Peachtree Road Race 10k t-shirt in 2015. She has gone on to earn a 10-miler medal, but feels no need to torture herself any further with longer distances.