KATRINA MITCHELL

Director, Client Services

WHAT SHE DOES

Katrina is here to help clients plan and grow their brands. As a manager, mentor, and thought leader, she oversees and maximizes client satisfaction. She connects the dots and brings structure to team projects by making complex business concepts less intimidating and more achievable for everyone, while at the same time making sure clients feel heard and confident in their direction and progress. 

WHY SHE DOES IT

Many have great ideas, but don’t know where to start. She grew up surrounded by entrepreneurs. Her dad was a renowned world champion boxing trainer, uncle a gas station owner, dry cleaner owned by a cousin, dance teacher owned her studio, and she’s pretty sure her grandma was just a hustler (but don’t tell). Their example, and her admiration for them, laid the foundation for her passion to help business owners take their ideas from notebook to reality.

HOW SHE GOT HERE

Hanging out with her dad on trips to Chapman the Tailor sparked her love of fashion, and her mother was a nurse, natural nurturer, and the keeper of order in their home. Some of her fondest memories are straightening the seams on her mom’s stockings, baking cakes, learning how to sew, and endless shopping trips. On one of them, she got tired of being asked, “How much is 20% off,” so she taught Katrina how to calculate it right on the spot. To this day, she doesn’t care for math, but she loves to count money! Katrina’s a proud native of Detroit, Michigan. The spirit of the city is part of her DNA too–gritty, excellent, and innovative. Each day she shows up as a coach and healer to everyone she interacts with in honor of her parents and her home.

That personal foundation and her experience working in the fashion industry and as a C-Suite executive assistant has made her unafraid of high-touch, meaningful and intentional interactions. As a result, she’s had the opportunity to be personally trained by some of the top executives in the nation.

WHY ADAM RED?

Working at Adam Red allows her to tap into her creative gifts, talent for connecting, and business management skills in a fresh way. Thinking outside of the box is a way of life around here, and Katrina has fun collaborating and innovating on projects that stretch her personally and professionally.

WHEN SHE’S NOT WORKING

Relaxing on her balcony with visions of the towel animals that she meets on her travels is her favorite pastime. When she goes back inside, it’s all about watching cooking shows and shopping.

FAVORITE QUOTE

“Dance like no one is watching. Sing like no one is listening. Love like you’ve never been hurt. And live like it’s heaven on Earth.” – Mark Twain

ARCHETYPES

43% Spiritual • 29% Caregiver • 28% Tastemaker

FAVORITE BOOKS & PODCASTS

  1. Year of Yes by Shonda Rhimes
  2. Conversations With God, Volumes I & II by Neal Donald Walsch
  3. Confessions for Conquerors by Benjamin A. Gilbert