Sherry Sissac

Consultant, Strategic Partnerships

WHAT SHE DOES

At her core, Sherry is a communicator. Her resume is expansive–from small nonprofits to industry-leading, global corporations. The thread that runs through every role is a constant state of curiosity. Since her undergraduate studies in journalism, she has been driven to get to the why. She’s a consensus builder with demonstrated success in regional planning, community engagement, brand management, and social & economic impact. At Adam Red we count on her to forge new relationships for collaboration and business development.

WHY SHE DOES IT

Communication is at the core of the human experience. Most businesses are great at talking about what they do, what they produce, or even explaining the logistics of production. It’s rare for a company to share why they do what they do. Answering that question, telling that story, and sharing it with their audiences with clarity and conviction is the engine that drives the development of authentic, long-term relationships. Sherry wants to help companies become better storytellers.

HOW SHE GOT HERE

She grew up in St. Louis, Missouri where she was surrounded by a loving family and support system that wanted only the best for her. They taught her to be honest, kind, and respectful. These values were her foundation as she attended both public and private schools and was fortunate to have teachers who fed her curiosity and encouraged her to work hard and dream big. She got involved in everything that interested her–from band, to the debate team, to student council leadership. Admittedly, she wasn’t always the best, but the exposure to new experiences meant she could use her imagination and feel the sting of disappointment (and even failure). The best lessons came from understanding that though the world isn’t always pleasant, she could receive guidance and motivation from those hometown values without wavering.

WHY ADAM RED?

It’s always about people and purpose here. Adam Red seeks to help people connect with their purpose. Helping to facilitate that brings her joy!

WHEN SHE’S NOT WORKING

For many, many years a very full, busy life made her call herself a collector of books, rather than a reader. That didn’t stop her from buying books, providing ample shelf space, caressing each book cover, and delicately flipping through the pages knowing that one day, this book would be the one she would take on her vacation or curl up with at night to completely immerse herself in another place and time. Now, thanks to Audible (and some trusted sources to curate her list), she’s becoming more of a reader of books and taking time to do what she enjoys most–spending quiet time engaging her mind and soul through words. Yep. She’s a logophile!

FAVORITE QUOTE

“You are your best thing.” – Toni Morrison

ARCHETYPES

58% Creative • 32% Visionary • 10% Advocate

FAVORITE BOOKS & PODCASTS

  1. The Four Agreements by Don Miguel Ruiz
  2. The Measure of Our Success by Marian Wright Edelman
  3. The Power of Intention by Wayne Dyer
  4. Dare to Lead by Brene Brown