Sherry Sissac
Consultant, Strategic Partnerships
WHAT SHE DOES
At her core, Sherry is a communicator. Her resume is expansive–from small nonprofits to industry-leading, global corporations. The thread that runs through every role is a constant state of curiosity. Since her undergraduate studies in journalism, she has been driven to get to the why. She’s a consensus builder with demonstrated success in regional planning, community engagement, brand management, and social & economic impact. At Adam Red we count on her to forge new relationships for collaboration and business development.
WHY SHE DOES IT
Communication is at the core of the human experience. Most businesses are great at talking about what they do, what they produce, or even explaining the logistics of production. It’s rare for a company to share why they do what they do. Answering that question, telling that story, and sharing it with their audiences with clarity and conviction is the engine that drives the development of authentic, long-term relationships. Sherry wants to help companies become better storytellers.
HOW SHE GOT HERE
She grew up in St. Louis, Missouri where she was surrounded by a loving family and support system that wanted only the best for her. They taught her to be honest, kind, and respectful. These values were her foundation as she attended both public and private schools and was fortunate to have teachers who fed her curiosity and encouraged her to work hard and dream big. She got involved in everything that interested her–from band, to the debate team, to student council leadership. The exposure to new experiences meant she could use her imagination, experience disappointment, survive failure, and rebound anew!
WHY ADAM RED?
It’s always about people and purpose here. Adam Red seeks to help people connect with their purpose. Helping to facilitate that brings her joy!
WHEN SHE’S NOT WORKING
Sherry is an avid reader with an eclectic library that reflects her boundless curiosity and love for stories and ideas. Her collection spans the philosophical wisdom of Epictetus, the poignant narratives of Toni Morrison and James Baldwin, the sharp insights of Malcolm Gladwell, and the compelling voices of authors like Pearl Cleage and Jill Nelson. For Sherry, books are more than just pages—they are doorways to new perspectives, and she immerses herself in them to feed her compassionate and creative spirit.
A steadfast advocate for the arts, Sherry dedicates her time and expertise to serving on boards of various arts organizations. Her work ensures these institutions stay relevant to their audiences, fulfill their missions, and remain accessible to everyone, reflecting her deep belief in the transformative power of the arts.
At the heart of Sherry’s joy is her family, and she treasures every moment spent with them. Her greatest and most dynamic think tank is her four adult children, whose lively conversations and thoughtful perspectives challenge and inspire her daily and fuel her passion for life. Sherry feels most at peace in the natural world. Whether taking long walks, gazing at a serene body of
water, or listening to the rustle of leaves, she finds inspiration and solace in the rhythms of nature. Her life is a testament to curiosity, creativity, and compassion, and she is happiest when surrounded by beauty—be it in art, literature, family, or the great outdoors.
FAVORITE QUOTE
“Go confidently in the direction of your dreams! Live the life you’ve imagined.” – Thoreau
ARCHETYPES
58% Creative • 32% Visionary • 10% Advocate
FAVORITE BOOKS & PODCASTS
- The Four Agreements by Don Miguel Ruiz
- The Measure of Our Success by Marian Wright Edelman
- The Power of Intention by Wayne Dyer
- What Now? by Trevor Noah